International conference organised by MSH Paris Nord, MSH des Alpes, MSH d'Aquitaine, MSH de Paris, MSH Nord-Pas de Calais
and Gricis Université du Québec à Montréal, within the ACI programme
« Les mutations des industries de la culture, de l’information et de la communication : bilan, cartographie, observation ».
  Panel 1 - Panel 2 - Panel 3 - Panel 4 - Panel 5 - Panel 6 - Panel 7
Panel 4 : Globalisation and industrialisation of culture

Chairman :

- Jack Ralite, former minister, sénateur, France

Speakers :

- Alain Herscovici, Universidade Federal do Espirito Santo, Brazil
«From industrial capitalism to imaterial capitalism: some elements of reflection »
>>> Download the communication (french)

- Jean-Guy Lacroix, Université du Quebec à Montreal, Canada
«Neoliberal transformation of CMI and politics :‘cybernanthropisation’ of the public sphere»

- José Carlos Lozano, Tecnologico de Monterrey, Mexico
« Transformations in the cultural industries in Mexico»
>>> Download the communication

- Alain Quemin, University of Marne-La-Vallée, France
«The impact of globalisation on “ erudite culture ” ? The visual arts in the era of globalisation ?»

- Gisèle Sapiro, CNRS, Centre of European sociology, Fondation MSH Paris, France
« Contradictions in editorial globalisation : the example of translations of literary and sociology works ».


« From industrial capitalism to imaterial capitalism: some elements of reflection »

Alain Herscovici
Universidade Federal do Espirito Santo, Brazil

>>> Download the communication (french)

Economists and sociologists always faced difficulties on the studies of the nature and the social and economic functions of the imaterial activities linked to culture, information and knowledge. Besides the empirical observation, they do not elaborate any theoretical construction, capable of analysing the nature and amplitude of the social and economic disrupts that characterize the cognitive capitalism. The development of imaterial activities permits questioning the explicative value of the Labour Value Theory, as it was proposed by the Classic economists.  In order to demonstrate this, it is necessary to study the new forms of productive work as well as the modalities of creation and social appropriation of the  value.

In the first part, based upon the limits of the merchandise form, I intend to show why the classical  Labour Value Theory is uncapable of explaining the actual fase of the capitalism. I also intend to  provide the explicative elements  of the new forms of competition and valuation of capital. In a second part, I will define  the new forms of   value that carachterizes the post fordist capitalism and intend to show, based on Fernand Braudel´s work , in which manner this comtemporary form of capitalism inscribes it self in the long run evolution of the system. Finally,  on the scope of an antropological, cultural and historical perspective, I will show the reasons why it`s possible to question the legitimacy of the propriety rights pertinent to the different forms of imaterial production.         

«Neoliberal transformation of CMI and politics :‘cybernanthropisation’ of the public sphere »

Jean-Guy Lacroix
University of Quebec in Montreal, Canada

After recalled in what et how the actual cultural industries, the information and the communication submerge the society, our paper will look, first, to determine what is the role  of those sectors of human activities in the process of totalization of the alienation of the human subject (his systematization and systemization). In a second movement, we expect to show that the thesis of Castells (L’ère de l’information) et de Melucci (Challenging Code) on the relation between of the politic to the medias and «new social movements» hide the proper political dimension of the deterioration of the functioning of the public space (his «cybernanthropization», in reference to the work of Henri Lefebvre (Vers le cybernanthrope)) and of the subsomption of his democratic finality.

«Transformations in the cultural industries in Mexico »

José Carlos Lozano
Tecnologico de Monterrey, Mexico

>>> Download the communication

The paper looks at the flow of television and film messages in  Mexico, a developing country which signed the North American Free  Trade Agreement (NAFTA) with the United States and Canada,  agreement that went into effect January 1, 1994. After a review of  the recent transformations of the Mexican audiovisual space, the  paper discusses empirical data about the flow of television and  film imports in Mexico and the degree of genre and content  diversity. Political economists´ argument about the impact of a high concentration of media ownership in the ideological diversity  of the genres and contents of media messages is checked against the  empirical data on the audiovisual supply in the case of Mexico.

« A Contemporary Art Scene without Borders : The Positions of Different Countries in ‘the Age of Globalization and Mixing’ An Empirical Survey of ‘High Culture’ and Globalization »

Alain Quemin
University of Marne-La-Vallée, Institut Universitaire de France, CNRS, France

While there has been an increasing amount of research into globalization since the 1990s, empirical sociological studies in this area remain all too scarce. By analysing specific cases in contemporary visual art, this presentation will show that the widespread art world discourse on globalization, mixing and the abolition of borders is to a large extent based on illusion. By objectifying the positions occupied by different countries in the field of art, the communication will bring to light a marked hierarchy that reveals that, beyond the development of international exchanges, the art world still has a clearly defined centre comprising a small number of western countries, among which the US and Germany are pre-eminent, and a vast periphery, comprising all the other states. The specific example empirically analysed here will lead to a reconsideration of earlier studies of cultural globalization, most of which are based on data that were not created by the analyst or that were essentially abstract.

« Contradictions in editorial globalisation : the example of translations of literary and sociology works»

Gisèle Sapiro
CNRS, Centre of European Sociology, Fondation MSH Paris, France

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